Channel Partner Management
5 min readIntermediate
Evaluating Channel Partner Performance & Tiered Incentive Programs
How to segment brokers into Platinum, Gold, and Silver tiers based on site visit footfall, conversion ratio, and revenue.
Key Executive Takeaways
- ✓Tier 1 (Platinum CPs): Dedicated builder relationship manager, higher brokerage slab, priority pre-launch allotment.
- ✓Tier 2 (Gold CPs): Standard commission + quarterly bonus pools.
- ✓Track CP conversion metrics: Leads Registered vs Site Visits Completed vs Final Bookings.
1. Building a Broker Performance Tiering System
Measure total value created over 12 months. Reward high-performing brokers with early access to inventory releases and co-op marketing funds.
Frequently Asked Questions
How often should CP tier status be updated?
Evaluate broker sales performance quarterly or semi-annually to allow active CPs to move up tiers dynamically.
Channel Partner Operating System
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See how Verisure tracks every lead from handoff to booking.