Lead Management
5 min readBeginner
What is a Property Enquiry? Understanding Real Estate Buyer Intent
Deconstruct the real estate buyer enquiry lifecycle from passive online ad click to qualified site visit prospect.
Key Executive Takeaways
- ✓Categorize enquiries into Hot (Site visit ready < 7 days), Warm (30-day intent), and Cold (Nurture stage).
- ✓Instant response within 5 minutes increases conversion probability by 390%.
- ✓Separate end-user buyers from property investors early in the qualification call.
1. Types of Real Estate Enquiries
A property enquiry represents a homebuyer's explicit interest in a project. Enquiries originate from Meta Lead Gen ads, Google Search keywords, outdoor billboards, property portals, and channel partner referrals.
Frequently Asked Questions
What information should be captured on the first call?
Confirm 4 essential criteria: Preferred configuration (2BHK/3BHK), budget range, possession timeline expectation, and financing preference (self-funded vs home loan).
Channel Partner Operating System
Still managing partner leads in Excel & WhatsApp?
See how Verisure tracks every lead from handoff to booking.