Sales Process
6 min readBeginner
Mastering Real Estate Follow-Ups: Cadence, Multi-Channel & Drip Sequences
How to build structured follow-up schedules combining phone calls, WhatsApp messages, site update videos, and email updates.
Key Executive Takeaways
- ✓Day 1: Post-visit recap message + floor plan PDF.
- ✓Day 3: Construction progress video update.
- ✓Day 7: Pre-approved bank loan options and EMI breakup chart.
- ✓Day 14: Limited-time launch price window reminder.
1. The 14-Day Multi-Channel Follow-Up Cadence
Varying channels prevents communication fatigue. Alternate between casual WhatsApp messages, structured email summaries, and strategic phone calls.
Frequently Asked Questions
How do automated follow-up reminders work in CRM?
The CRM automatically places due follow-up tasks on the agent's daily dashboard and sends push notifications to their mobile phone.
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